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2024 Ford F-150 Pricing Revealed with Significant Increase


  • Ford released pricing for the 2024 F-150 lineup, and the base XL trim is up $2735 from last year to $38,565.
  • Pricing for the muscled-up Raptor and Raptor R were also revealed, with the Raptor increasing by $1255 and and the Raptor R jumping by $2404.
  • The pickup gets a refresh for 2024, earning an updated logo, boxier looks, and a fancy new tailgate.

Ford has revealed significantly increased pricing for the 2024 F-150 lineup, with the entry-level XL trim seeing an increase of $2735 over the outgoing model. The updated pickup truck now starts at $38,565, and pricing ranges to more than $84,000 for the top-trim Platinum Plus model.

The considerable rise in price comes as the F-150 earns a refresh heading into the new model year. The whole lineup gets new looks, and Ford rejiggered the engine lineup while also updating the cabin with more technology. The base 3.3-liter V-6 has been thrown to the wayside with the EcoBoost 2.7-liter V-6 filling the entry-level void. The twin-turbocharged setup raises base output for the F-150 to 325 horsepower and 400 pound-feet of torque. And if six isn't enough cylinders for you, not to worry: the 400-hp 5.0-liter V-8 is back as well.

Pricing is also out for the dialed-up Raptor and Raptor R models, which increase by $1255 and $2404 respectively. The standard Raptor (if you can call anything about this truck standard) now starts at $79,975. Stepping up to the even livelier Raptor R means cresting $110,000, as that model now starts at $111,550.

Ford designed an optional new modular bumper for both the Tremor and Raptor models. It's designed to fit either a factory-accessory light bar or a dealer-installed Ford Performance winch kit with a Warn 12,000-pound winch. The bumper is fitted with a series of extra cameras and sensors, because the addition of a light bar or winch blocks the normal front-facing equipment.

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